Skills & Competencies for E-commerce Marketing Manager

E-commerce Marketing Manager job profile

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JOB SUMMARY for E-commerce Marketing Manager

Manages the implementation and development of marketing plans to fulfill the e-commerce vision and strategy for achieving corporate sales and conversion goals.

JOB RESPONSIBILITIES for E-commerce Marketing Manager

Coordinates digital marketing efforts geared to grow business, increase customer engagement, promote products, and optimize the online experience. Utilizes messaging, best sellers, promotions, discounts, user reviews, and email campaigns to attract and retain customers. Deploys SEO tools and methods to ensure e-commerce website is optimized for searching and performance responsiveness as well as delivering visual appeal and compelling content. Tracks and measures program effectiveness to drive improvement or develop new offerings.

E-commerce Marketing Manager SALARY RANGE

BASE 50%
$118,181
TOTAL 50%
$125,324
Job Level
M02
Job Code
IT10000051
Education/Degree
Bachelor's Degree
Reports To
Director

E-commerce Marketing Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each E-commerce Marketing Manager skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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10 general skills or competencies (Job family competencies) for E-commerce Marketing Manager

1 Job Family Competencies – A/B Testing
Proficiency Level -3
Skill definition-Designing and implementing A/B testing to track visitors’ preferences to determine which one performs better by comparing two versions of a single variable.
Level 1 Behaviors
(General Familiarity)
Follows A/B testing procedures for marketing campaigns.
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Level 2 Behaviors
(Light Experience)
Participates in conducting keyword research for on-page optimization.
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Level 3 Behaviors
(Moderate Experience)
Utilizes qualitative and quantitative methods and tools in gathering and analyzing data.
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Level 4 Behaviors
(Extensive Experience)
Leverages A/B testing approaches and roadmaps to enhance campaign efficacy and conversion.
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Level 5 Behaviors
(Mastery)
Establishes an A/B testing program designed to drive incremental enhancements on campaign content.
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2 Job Family Competencies – Advertising
Proficiency Level -3
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Explains basic advertising principles and methodologies for making meaningful sales.
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Level 2 Behaviors
(Light Experience)
Conducts basic media research to support future advertising activities.
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Level 3 Behaviors
(Moderate Experience)
Implements a customized advertising solutions to meet business objectives.
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Level 4 Behaviors
(Extensive Experience)
Oversees various facets of advertising activities for numerous markets across all business territory.
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Level 5 Behaviors
(Mastery)
Monitors advertising effectiveness to forecast competition in the market.
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3 E-commerce Marketing Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - E-commerce Marketing Manager
Proficiency Level - 4
5 Competency for - E-commerce Marketing Manager
Proficiency Level - 5

13 soft skills or competencies (core competencies) for E-commerce Marketing Manager

1 Core Competencies – Business Statistics
Proficiency Level -4
Skill definition-Gathering, outlining, evaluating, and interpreting data to develop and implement informed, tactical business decisions in the face of uncertainty.
Level 1 Behaviors
(General Familiarity)
Explains the importance of business statistics in forecasting seasonal and economic fluctuations.
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Level 2 Behaviors
(Light Experience)
Uses mathematical techniques and formulas to organize, assess, and model data.
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Level 3 Behaviors
(Moderate Experience)
Generates statistical reports that both technical and non-technical staff can understand.
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Level 4 Behaviors
(Extensive Experience)
Reviews and translates the data to recommend the most strategic business decisions.
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Level 5 Behaviors
(Mastery)
Leads data-driven decision-making following extensive analysis of all gathered statistics.
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2 Core Competencies – Financial Acumen
Proficiency Level -2
Skill definition-Obtaining financial information and applying financial understanding to foster sound judgment and correct business decisions.
Level 1 Behaviors
(General Familiarity)
Lists and explains the roles of major financial reports.
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Level 2 Behaviors
(Light Experience)
Communicates financial information and movements effectively to senior management.
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Level 3 Behaviors
(Moderate Experience)
Reconciles figures during budgeting period and identifies variances that require immediate action.
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Level 4 Behaviors
(Extensive Experience)
Oversees all aspects of our business's monetary transactions and economic value to promote financial stability.
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Level 5 Behaviors
(Mastery)
Monitors our business's overall performance and adjusts the allocation of finances based on progress against goals.
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3 E-commerce Marketing Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - E-commerce Marketing Manager
Proficiency Level - 4
5 Competency for - E-commerce Marketing Manager
Proficiency Level - 5

Summary of E-commerce Marketing Manager skills and competencies

There are 0 hard skills for E-commerce Marketing Manager.
10 general skills for E-commerce Marketing Manager, A/B Testing, Advertising, Campaign Management, etc.
13 soft skills for E-commerce Marketing Manager, Business Statistics, Financial Acumen, Planning and Organizing, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a E-commerce Marketing Manager, he or she needs to be skilled in Business Statistics, be proficient in Financial Acumen, and be skilled in Planning and Organizing.

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